Starting an initiative requires entrepreneurs to invest a certain amount of money. Yet, to make it sustain longer, a constant flow of investment needs to be spent on securing regular customers. In short, the goods or services you aim to sell cannot generate the expected revenue if you’re unable to target customers valuing them. That’s...
We have all heard that data is very important and that companies try to track all the data they can. But what exactly is data and why do companies want to track it? What is Data? Data can essentially be defined as customer information. This can be a wide range of different information that...
Employers and entrepreneurs may differ over a million things. Yet there’s one thing both groups have in common. Guess what, they both want to quantifiably measure their business’s performance against certain goals they’ve identified to achieve over a specified period of time. That’s exactly where something called ‘Key Performance Indicator’ aka KPI comes to life....
