How to Improve your Business Bottom Line? Business Growth Strategies

Employers and entrepreneurs may differ over a million things. Yet there’s one thing both groups have in common. Guess what, they both want to quantifiably measure their business’s performance against certain goals they’ve identified to achieve over a specified period. That’s exactly where something called ‘Key Performance Indicator’ aka KPI comes to life.

Yes, this term can’t get any fancier than this. However, when you’ve implemented what it entails, you’ll agree upon the fact that it deserves to stay in the limelight as much as it does in the world of business. Long story short, you may familiarize yourself with it as something that helps you focus on the right information needed to channel any business over the path of success. In this blog, we are going to talk about How to Improve your Business’s Bottom Line but before that let’s talk about KPIs you should never overlook.


Some Basic KPIs to Never Overlook

So, you must be thinking about how many performance indicators could be justifiably enumerated and put under the bigger heading of ‘Key’. It does seem to go this way since not every type of incoming information can equally benefit businesses. However, some indicators can generally satisfy every initiative’s needs. The Financial Performance Index is one such basic. Under this umbrella term comes the measure of costs, revenue, profits, and other similar financial entities.


Focusing on Revenue and Cost; What Are They About?

Every company’s main aim is to generate a certain amount of money. It’s an undeniable objective no owner (whether well-established or recently stepped in) can overlook. In technical terms, that’s what is called revenue i.e. the total amount of income raised by any initiative through the sale of services or goods.

And when it comes to understanding ‘cost’ with relevance to the Financial Performance Index, it includes finances involved in making the company run and sustains its place in the marketplace. To be more precise, the pre-opening costs for a startup, as well as post-opening ones, all are considered relevant in this regard. That goes on this way since it is important to keep an eye on such details while planning on deriving profit from overall gross revenue. So as evident as it seems, the reason why businesses fail is that their total revenue is incapable of going hand in hand (at least in the very beginning) with their costs in the first place. Or when it isn’t ample enough to surpass the latter in the longer run.


Analyzing Revenue and Costs; Whys and Hows of Breaking Down

The main aim of chunking larger pieces of information into smaller ones is to reduce the complexity of the information. Instead of looking through information daily, it can be summed weekly, or monthly to provide an overview or even a “snapshot” in time. There are things one may not be able to anticipate and take action against while keeping in mind the bigger picture. That is the reason why there exists a need to break down all information about costs and revenues into smaller subcategories and departments when making the best possible decisions for your business.

As for the hows of doing what has been mentioned above, let’s consider implementing the following practical tips.


Identify Revenue Streams

Jot down the revenue streams your business is generating. There are no generic revenue streams to identify in this regard since each business has a wide range of products or services they offer to generate income. For example, an online initiative may work in partnership with another, and take a commission for advertising and selling their products along with marketing their products. Likewise, another well-established business may sell directly to the customer with no commission.


Categorize Different Revenues

Revenue streams can also be broken down based on the time each yields a turnover. Whichever way you plan a breakdown, you can always find out your performance level in each smaller domain, and work out where efforts need to be put more than the others.


Identify Different Costs

Likewise, costs too can be broken down based on general ledger entries. Maintain separate records for each domain your cash flow is going towards. You can then prioritize where money needs to go based on need and urgency. For example, you may be investing money in software that most companies use, yet your team cannot make use of it. Or it may be that you need to invest your finances in the team first for them to learn a particular software’s utility before actually using it. The software may be very handy, yet what is the use of buying something useful when your employees haven’t been trained to use that? So, the learning must come first in this case before the utility.


Categorize Different Costs

Like revenue, costs too can be broken down based on the time you need to cover those. For example, there are costs you may need to pay for once in your lifetime, however, there may be others that are recurring in nature.

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