Why do construction businesses need Zoho CRM?

For many construction companies, developing and keeping up with competitors is a challenge. However, the right software could help construction companies close deals and retain customers. While this industry isn’t traditionally associated with cutting-edge technology, but things are changing now. As they look for ways to be more effective and grow, construction firms are embracing technologies such as Customer Relationship Management software.


Why do construction businesses need Zoho CRM?

Zoho CRM software is designed to allow you to seamlessly manage your construction business from one platform whether you are at your office or on-site because the data is stored in the cloud. The system is designed to help you manage leads, track lead generation campaigns, manage contacts, upload documents and contracts, and manage your calendar, meeting and schedule.

Zoho CRM software systems will help your team in managing their day-to-day tasks with minimal wasted time while improving the personalization of their communications.


Benefits of Zoho CRM:


  • Build Relationships and Boosts Productivity – Paper is a way to jot down notes. Spreadsheets maybe a way to track results. But neither of it build relationships. Zoho CRM tracks customers and your every touch point with them. This functionality also extends to all business partners, from subcontractors, architects and financial institutions. Zoho CRM gives you one source of truth for details on any customers, companies, contracts or bids. For each account, an unlimited number of contacts can be added so every stakeholder at a company can be identified.


  • Zero Data Leakage – By adopting a CRM in the Construction Industry, brokers can address the issue of losing leads to manual systems like spreadsheets. Say goodbye to those days when sales teams have to input every lead in paper-based systems or in Excel.


  • Third Party Integrations – Zoho CRM can integrate your most important platforms with other channels, which will transform your sales and management process into an efficient streamline workflow.


  • Decision-Making – Zoho CRM contains key information about any deals or opportunities in your sales pipeline including everything from the value of an opportunity, key dates about a bid, construction details, associated tasks and all involved players from architects to subcontractors. When you have access to historical and interactive data and can actually pull that data into a report to analyse opportunities, you can make informed business decisions. With deeper insight into your business, your sales strategy will be much more effective.


  • Email & SMS Automation – With the help of Zoho CRM you can automate the process of your email & SMS drip campaigns. Which leads to higher conversion rates and will keep your clients in the loop.


  • Proper Calendar Scheduling – Zoho CRM software can also ensure your brokers are not double-booked with different clients. With appointment scheduling and an in-built calendar, you can schedule team or client meetings without the need for any other application.


  • Managing Documents – Many Construction businesses are now shifting towards maintaining digital records of their clients. If your business is also aiming to be paperless, then it’s crucial to have an easily accessible portal where you can store all information. With the help of Zoho CRM, you can store and organize all paperwork securely.



Zoho CRM software is an investment which will provide enormous returns in future. You will be able to advance business consumptions and draw in additional clients. If you are still confused about how Zoho CRM can take your Construction Business to new heights and need more professional guidance about it please contact us anytime at hello@clientric.co or you can visit our website by clicking here. We always love to help business enthusiasts!



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