Zoho Social

What is Zoho Social?

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. The platform includes a powerful set of features such as: the Publishing Calendar, Bulk Scheduler, and Repeat Post – to empower you with all the social media publishing tools that your business needs. It helps marketers in small to large organizations grow their social media presence and brand with actionable insights focused on content and engagement.

How Zoho Social Can Boost the Growth of Your Business?

1 Flexible scheduling that saves you time: With the help of Zoho Social you can schedule your posts for times when your audience is most active. Choose from best-time predictions, or create your own publishing schedule.

Post Publishing with Zoho Social offers the following choices:

  • Publish Now: Your post goes live on all social channels you’ve selected when you choose this option.

  • Custom Schedule: A display calendar allows you to choose a date and time to schedule your post. If you publish to an Instagram Business Profile, you can choose to create a recurring post on a weekly or monthly basis.

  • CustomQ: It is a form of post scheduling that can help you maintain a consistent posting schedule and avoid overlaps. This feature is only available with the Zoho Social Professional package.

  • SmartQ: As you publish more content, the SmartQ feature will begin to predict the best time to post, based on audience engagement. This feature is only available with the Zoho Social Premium package.

2 Team Collaboration to the Next Level: The collaboration tools will improve your efficiency. If you’re not sure whether a post you are working on is polished enough, it lets you easily send it to other members of the team. They can comment and make any suggestions within the software.

3 Ads Manager: With Zoho Social, users can connect their Facebook ads account and run their advertising campaigns directly from the Zoho Social dashboard. From there, you can map your form fields and campaigns, capture leads, analyse ad performance, and push lead information to the Zoho CRM. The Lead Forms in Zoho Social allow you to associate your leads with their social profiles on other networks so that you can view their social media updates, gain more insight, and engage with them more effectively.

4 Live broadcast: Here you will get a live stream of your social engagements in a dedicated tab. Respond to engagements and get more context on those with brand interactions.

5 Easy to Use: Zoho Social offers a smooth, well-integrated dashboard experience with neat and tidy layout. The calendar view gives a clear picture of scheduled posts, and the post automation feature is easy to set up. It also makes it easy to collaborate with your team to discuss new ideas, popular posts, reports, key influencers, and more.

6 Reporting and Analytics: Zoho Social allows you to analyse the impact of your social media strategy effectively and create detailed reports to understand your audience better and track your overall performance. The clean and crisp social media analytics dashboard is rich with great features that allow you to understand what’s working best for your brand. The Reports dashboard gives insight into your audience, tracks your performance, and offers a clear understanding of your reach.

Summary

Zoho Social is a smart tool that can help grow your business’ social media presence by reaching the right audience at the right time. It allows you to track revenue from social media marketing activities and manage multiple channels, monitor keywords, schedule unlimited posts and optimize team collaboration from a single dashboard. It works great with Facebook, Twitter, LinkedIn and Instagram and can also be integrated with Zoho CRM. Businesses can listen and interact with their audiences in real time and update themselves based on what customers write as comments. Ready-made or customized reporting tools provide companies with insight to help measure and improve performance. Reports can also be shared and discussed with team members to ensure collaboration and effective decisions.

There are plenty of more features available in Zoho Social which can help you to grow and manage your social accounts, therefore I recommend it to every businessperson to take full advantage of it. As a Zoho partner, we know it can be a headache to get familiar with Zoho Social in the initial stage. If you are facing any issues with Zoho Social or would like to learn more about it please contact us anytime at hello@clientric.co. We always love to help Zoho enthusiasts!

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