Zoho vs. Salesforce: CRM Platforms

The need for CRM (customer relationship management) has increased significantly over time as more and more organizations are moving to digitized and automated systems. CRM platforms help users manage their customers’ records to provide personalized services to their clients. Today, businesses operating in all major industries require CRM solutions to leverage their productivity and efficiency. When it comes to choosing the right CRM platform for your organization, the decision between Zoho and Salesforce is a common dilemma.

Zoho and Salesforce have their own CRM systems offering comprehensive solutions for contact management, reporting, sales enablement, and team collaboration. Both have their merits and limitations and while Salesforce is an undisputed industry standard, Zoho CRM offers low pricing and integration with a wide range of other business tools and processes. If you’re unsure whether Zoho or Salesforce is the right choice for your company, this blog is especially for you.

 

How is Zoho CRM better than Salesforce? 

Easy to Use:

Now that CRM platforms are becoming popular with organizations operating in multiple industries, several non-technical users have been working on the platforms as well. This makes it important for the CRM platforms to provide inherent ease of operation to the users to increase their accessibility. Zoho CRM is simpler and easier to use compared to Salesforce, as Salesforce can be complicated for users with little to no knowledge about CRMs.

Time Efficient:

When it comes to time efficiency, Zoho is the clear winner as a CRM solution. Due to its easy-to-use system, an average person takes less time performing certain tasks in Zoho CRM as compared to Salesforce because of its confusing interface.

Third-Party Integrations:

Salesforce and Zoho provide users with APIs to integrate with third-party applications. They also readily integrate file-sharing and collaborative platforms like Slack, Google Drive, Dropbox, and more.

However, the integration features Zoho provides are slightly better than those offered by Salesforce. Zoho offers a wide range of software integrations like Google, Mailchimp, Quickbooks, etc., whereas Salesforce provides much fewer options.

Pricing:

When it comes to pricing, Zoho offers its CRM services to users at a much more affordable price compared to Salesforce. While Zoho provides a free edition to its users, the basic edition of Salesforce is priced at $25/user/month (billed annually). As compared to the final edition of Salesforce, the final edition of Zoho CRM is 90% cheaper. Moreover, Zoho provides users with easy monthly plans that are ideal for smaller businesses.

Reviewing the parameters discussed above, you’ll learn that Zoho is the ideal CRM platform to implement if you are looking for quality features at affordable prices, both of which are important considerations for small businesses. If you are still confused between Zoho and Salesforce and need more professional guidance, please contact us anytime at hello@clientric.co. We always love to help business enthusiasts!