Zoho Marketing Automation: Lead Scoring Tutorial Are you feeling overwhelmed by Zoho marketing automation? You’re not alone. Many people find themselves confused by the complexities of this powerful tool. In this tutorial, we will walk you through the process of setting up lead scoring in Zoho, ensuring that you can effectively identify and engage with...
What is Marketing Automation? Marketing automation is the use of software to fulfill marketing chores and run scheduled campaigns across multiple platforms at predetermined times. It includes setting down tools, platforms, and strategies to automate repetitive marketing tasks, manage and nurture leads, and offer tailored and targeted content to prospects and customers. One powerful marketing...
Zoho’s Marketing Automation platform allows you to automate your business processes and drive more visitors to your website and social media platforms. With this tool, you are more likely to convert visitors to leads and convert leads to loyal customers. The tool generates well-defined reports with channel attribution, which highlight important parameters such as acquisition...
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