Active Campaigns vs Zoho Marketing Automation

Looking for the right Marketing platform that matches your specific requirements? Most of the buyers are mainly concerned with customer support, videos, languages supported, screenshots, user ratings, features, plans and pricing, integration, etc. of Marketing Software. In this blog, we will compare Active Campaign vs Zoho Marketing Automation.


Zoho Marketing Automation – Zoho’s Marketing Automation platform allows you to automate your business processes and drive more visitors to your website and social media platforms. With this tool, you are more likely to convert visitors to leads and convert leads to loyal customers.


The tool generates well-defined reports with channel attribution, which highlight important parameters such as acquisition and customer loyalty. Zoho Marketing Automation also easily integrates with other business apps such as Google, YouTube, and Twitter, which makes it an all-in-one marketing automation software.


Active Campaigns – Active Campaign is an automation tool based on email marketing. It is ideal for beginners in inbound marketing and marketing automation. Active Campaign has many CRM functionalities that will help us in relationships with customers and users. With Active Campaign, we can create a much more active customer experience.


This tool is commonly used in E-commerce, digital companies, and B2B. With this tool, you can have excellent reach and participation, since it uses very precise segmentation to find the most appropriate aspects.


Why Zoho Marketing Automation is better than Active Campaigns:

No matter how good Active Campaigns are, comparing them both, Zoho Marketing Automation will be a preferred choice. Zoho Marketing Automation is the clear winner in this as it offers loads of extra features at a compact pricing.


Here are some points which will explain why you should choose Zoho Marketing Automation for your business –

  • Track Contacts: Understand and monitor your potential customers’ web activities and buying behavior; record and respond to all communication channels, and deliver timely marketing messages to your customers.

  • Save Time: Using Zoho marketing automation software, businesses can automate their regular marketing tasks quickly while saving time to concentrate on other marketing strategies.

  • Build Relationships: The regular in-flow of data on daily customer activities helps personalize your interactions and improves them if need be.

  • Maintain Consistency: Using this software, you can maintain consistency by scheduling timely follow-ups for all your customers’ replies or achieve timely posting on all your social media channels without delays.

  • Create Reports: This software helps you track and monitor data from all channels, which you can them use to create detailed reports. You can analyze the statistics and graphs on various campaigns and use this data to determine which campaign did better.

  • Lead Nurturing: You can simplify and automate the lead nurturing process using Zoho Marketing Automation. You can easily capture the lead and prospect information from various social media channels, automate lead categorization using lead scoring, and send personalized emails with automation.



Zoho Marketing Automation is an all-in-one marketing automation software that helps manage marketing activities across multiple channels successfully. It helps to improve ROI, acquire customers, attract visitors to your site, convert visitors to leads, and more.

There are so many great features available in Zoho Marketing Automation that can help you manage and grow your business. For all those reasons, I highly recommend that every businessperson take full advantage of it. As a Zoho partner, we know it can be a little overwhelming to get familiar with Zoho Marketing Automation in the initial stage. If you are facing any issues with Zoho Marketing Automation or would like to learn more about it please contact us anytime at We always love to help Zoho enthusiasts!

We have a separate blog on Zoho Marketing Automation! Click here.

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