Zoho vs Hubspot


The Zoho vs HubSpot debate can sometimes be a pain point for companies who wish to invest in CRM software to manage their business operations. A popular CRM software is Zoho, which is known for effectively converting leads, engaging with customers, and growing a company’s revenue. Secondly, this software brings the company’s sales, marketing, and customer support activities under one roof and initiates the processes and policies in one platform. Zoho CRM is suitable for start-ups, large enterprises, and industries like health care, insurance, legal, real estate, media, travel, banking, and more.


HubSpot is a CRM  software that helps to analyze consumers’ information, extract relations from various data items to gain insights, show opportunities, generate sales, and implement marketing campaigns. HubSpot CRM enables businesses to build strong relationships with their customers and promote productive conversations. In addition, this process helps companies enhance their revenues using vital information provided by consumers’ data flowing in through various communication channels like phone calls, social media interactions, and website visits.


How to Choose a perfect CRM for your Business?

To choose the most suitable CRM software, companies must understand that not all CRMs will be a good fit. New businesses should refrain from getting influenced by other companies using a specific CRM software that gives good results. Instead, thorough research is a must before choosing any CRM software.

As a company grows over time, it’s wise to choose software that is easily scalable, customizable, can be integrated with other CRMs, and is cloud-based to cut down on maintenance costs.

Additionally, the companies must build such CRMs if they cannot find one in the market with the features mentioned above. However, that will not be an issue as we have software like HubSpot and Zoho to help us.

To understand these CRM systems better let’s evaluate their features.

Zoho CRM Features:
  • Zoho’s CRM software is simple, user-friendly, and intuitive, specifically with ad-free plans. The tools and buttons are easily accessible. However, the expensive packages are a bit complicated to handle.

  • Zoho permits only three users at a time, (for the free version) making it suitable for small businesses.

  • Zoho assigns leads to sales reps according to various criteria. It helps users to build their own lead-scoring rules and convert leads to deals. Zoho CRM can generate leads from mobile apps, social media, live chats, or web forms.

  • This CRM lacks the order management feature. As a result, Zoho is best for service-based businesses, which aren’t delivering physical items. But in case of companies decide to use order management, then it provides a Zoho inventory product.

  • It also offers API, a set of programming instructions that let different software work with each other. Zoho helps companies to customize their software and build more custom fields and integrations.

  • Zoho provides live chat, an online ticketing system, and limited phone support as a customer support system.


HubSpot Features:
  • Hubspot is easier to use and offers many online educative items, thus providing a learning curve.

  • In Hubspot, one can add multiple users at a time.

  • It provides a reliable order management system that simplifies the tracking of the order. Hence, HubSpot’s order management is best for companies with brick-and-mortar inventory. It helps to manage inventory, and sales, and track packages.

  • Customizing Hubspot could be highly time-consuming and expensive. Therefore, this software is best suited for small enterprises that do not need many customization features.

  • HubSpot for support provides an online community to users, a knowledge base, and training videos.


Pricing for Zoho vs Hubspot:

You probably glimpsed a bit earlier that HubSpot sports a free CRM tool. With this plan, dubbed “Free Forever”, you can integrate your CRM external email solutions like Gmail and Outlook, gain the use of some sales tools, and store up to a million contacts.

But of course, there’s a catch. Everything in this plan is limited. You get no more than five email templates, five documents, and one link for scheduling meetings.

From there, prices soar to up to $4000 a month for Enterprise access to HubSpot’s CRM suite. Although costs can fall to $45 a month on a Starter plan with only 1000 contacts.

To get the best out of HubSpot, you will want to use HubSpot Marketing Hub along with its CRM, and this tool doesn’t claim to be free at all.

Zoho, on the other hand, is quite affordable. While there is a free plan, it is similarly limited and only available for three users or fewer.

Still, the most expensive Ultimate plan is only $65 a month. This is likely why small businesses tend to flock toward Zoho CRM.


Zoho and HubSpot are two prominent names in the list of CRM software. They help companies manage organizational operations, marketing strategies, and customer relations and enhance the companies’ overall revenue. Both of these CRM software offer services for businesses of all sizes.

Reviewing the parameters discussed above, it can be concluded that Zoho is the ideal CRM platform to implement if you are looking for quality features with affordable prices- both of which are important considerations for small and developing businesses. If you are still confused between Zoho and Hubspot and need more professional guidance about it please contact us anytime at hello@clientric.co. We always love to help business enthusiasts!

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